English => News => Topic started by: Redaktion on June 16, 2026, 15:40:46
Title: EA brings ads directly into gameplay – fans fear new wave of monetization
Post by: Redaktion on June 16, 2026, 15:40:46
Electronic Arts is expanding its advertising business. With "EA Advertising," the publisher plans to integrate ads directly into gameplay in the future. What EA describes as authentic and dynamic brand integration is already drawing heavy criticism from the gaming community.