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English => News => Topic started by: Redaktion on June 12, 2026, 19:04:46

Title: Xbox's Strategy Chief is painting in-game ads as the next big move in games
Post by: Redaktion on June 12, 2026, 19:04:46
Xbox strategy chief Matthew Ball says in-game advertising could become a key tool to offset rising development costs and ease pressure on hardware, software, and microtransaction prices. Drawing comparisons to ad-supported streaming tiers, Ball argues that carefully placed ads could broaden access to major gaming franchises without eliminating premium, ad-free experiences.

https://www.notebookcheck.net/Xbox-s-Strategy-Chief-is-painting-in-game-ads-as-the-next-big-move-in-games.1320689.0.html
Title: Re: Xbox's Strategy Chief is painting in-game ads as the next big move in games
Post by: Biggus on June 12, 2026, 19:25:21
Gaming companies greed knows no limits. They are making games unplayable.
Title: Re: Xbox's Strategy Chief is painting in-game ads as the next big move in games
Post by: zutt on June 12, 2026, 20:55:06
a key tool to offset rising development is to fire morons like him.
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