I've been reviewing our latest downtime report. When a customer-facing system fails, it's not just a technical glitch; it's a breach of trust. The DevOps.com article hits the nail on the head—the cost of downtime is now measured in brand reputation, not just dollars.
Totally agree—users see downtime as brand failure, not tech issues. With observability and business/process automation, teams can respond faster, reduce errors, and turn incidents into opportunities to build trust and reliability.