Where did the 11 cents come from? Never once mentioned in the article. Lowest mentioned was $3. Misleading.
They've already done a decent job addressing the difficulty so far. The 9 star hunter are about as strong as anything high rank usually would be. Low rank was ridiculous due to the wounds, but with their massively reduced frequency high rank isn't bad, and master rank would likely reduce them even more.
In fact, that combined with further scaling master rank in wilds will likely be one of the hardest in the series.
But if they don't have performance fixed by then no one's going to bother buying it.
@Dee there is a link to Kaitori-World.jp in the second paragraph that answers your question.
Quote買取価格 18円
That's eighteen Japanese yen which is about the price named in the headline.