English => News => Topic started by: Redaktion on December 07, 2025, 18:30:35
Title: Sega confirms it will use AI in game development ‘only in appropriate use cases’ as rising costs push studios toward efficiency
Post by: Redaktion on December 07, 2025, 18:30:35
Sega Sammy Holdings has confirmed it will adopt AI to boost efficiency in game development amid rising costs, but pledges to limit its use to "appropriate" non-creative workflows to avoid fan and industry backlash. The move comes as Sega's major franchises underperform against indie and AAA competition, pushing the company to balance profitability pressures with concerns over AI's impact on creative labor.