I've been struggling with my landings. People click the ad, they land on my page, but somehow the leads don't come. I tried changing colors, headlines, even testimonials, but the bounce rate is still high. Maybe I'm missing something crucial — anyone has tricks that worked for them with health or nutra offers?
I know that pain. The first time I built a landing, I thought flashy design would do the job, but it didn't. What finally worked was simplifying the layout and making the call-to-action super clear. I also checked out some data through Nutra CPA Network (https://everad.com/) where I could see examples of what types of pages performed better across niches. That gave me ideas, like using relatable before/after stories and shorter forms. After applying those tweaks, my conversions jumped noticeably.
From a user's perspective, I'd say keep things fast and easy. If I have to scroll endlessly or fill ten fields, I just leave. So maybe test shorter forms and faster load times. I know I convert more on pages that feel smooth and simple.