Jumping from 256 Gb ($1199) to 2 Tb ($1999) for an iPhone 17 Pro Max for a difference of $700 is just a bit of an abuse.
In EU is even worse, €1469 ($1,723) to €2469 ($2897), a difference of $1428 (€1216). The base Pro model costs €1319, so a maxed-out Pro Max model is about the price of twp base Pro models.