Reddit is actively working to become a primary search destination by leveraging its vast archive of human-to-human conversations. During its second-quarter 2025 earnings call, the company confirmed that making Reddit a go-to search engine is a top priority, alongside improving the core product and expanding internationally. This strategy involves integrating its AI-powered Answers feature with traditional search and highlighting it within the user experience. https://www.notebookcheck.net/Reddit-is-positioning-itself-to-become-your-go-to-search-engine.1080375.0.html
Kinda funny because it's around 50% bots nowadays. Most threads are made up by ai looking for engagement to study/farm human reactions.
And increasingly farming ai reactions, as they replace humans. The loop is complete, the dead forest theory is happening.
The irony here is most people use google to search reddit because their search is so bad.