Owners of the most powerful Ioniq sedan will be able to choose from a variety of engine sounds, some classic V8, some futuristic. The Tesla Model 3 Performance competitor is scheduled for release in Q1.https://www.notebookcheck.net/Hyundai-takes-on-the-Model-3-Performance-with-slower-Ioniq-6-N-that-makes-V8-sounds.1056206.0.html
It might sell well. It's nicer looking than the Tesla, and doesn't have Musk behind it (which is a plus for quite a few people).