Intel's latest graphics cards are closer than ever to being ready for prime time - but with precious little margin, can Intel's balance sheet carry the hopes of budget gamers forever?https://www.notebookcheck.net/Big-dies-small-margins-A-postmortem-on-Intel-Arc-Battlemage-so-far.1036869.0.html
Intel desperately needs to capture market share right now. They need as many users as possible and for the feedback from those users to continue to improve their dGPUs and drivers, and to entice more AIBs to jump on their bandwagon, and for devs to start optimizing for their dGPUs on their own accord, without Intel having to shovel money in their direction. They'll only get any of that from increased sales and marketshare. Their dGPUs are still 3-5 years away from that level of maturity, so those margins are going to have to stay slim in the meantime. It's the right decision. Only question is, will Intel have the cajones to stick to that strategy.
IMHO: Team Blue surely is at a crossroads of sorts.
Do they continue to dump resources into their GPU lines so they have something to at least kinda-sorta compete with team Green on AI and team Red on iGPU's or do they give up and bow out like they have done countless times before in every other silicon market they have entered before?
Sure while both software+drivers & the actual silicon so far has not been 'world class' or really on par to openly compete with Nvidia & AMD however Intel is getting closer.
The problem for Intel (and the market) is does anyone want to purchase a 'almost' product when fully functional ones are available?
While Intel has surely made great strides in the short time they have been seriously trying to make good GPU's however the decades of experience Nvidia and AMD have under their belts can't be learned and executed overnight.
Maybe some new management will get Intel performing better?