The Google TV Launcher has become an advertising platform for a bunch of streaming services you probably don't subscribe to. Even on premium hardware, we are forced to endure unwanted ads. Thankfully, there is a great alternative, and it's relatively easy to install without hacking or rooting.https://www.notebookcheck.net/The-Google-TV-launcher-is-mess-of-adverts-but-this-replacement-is-a-clean-beautiful-ad-free-alternative.1018849.0.html
Why not just enable app only mode?
3 words. App only mode