The dead internet theory is real, not the conspiracy, but the reality of it. As AI becomes cheaper and cheaper, more and more of the public internet will be flooded with AI making up 99.99999% of content. The next decade may see a huge shift or even collapse of the internet as we know it.
The Serbian firm has more legitimacy to use the name Tesla than Musk's corporation, since Nikola Tesla was Serbo-Croatian.
That said, imho nobody should be using his name and legacy to brand products