Let me guess. This one will be outrageously expensive like all of their other products. I stopped supporting them after they forgot where they came from. Affordable smart lighting products.
Same reason I ditched OnePlus.
They aren't as expensive as Philips Hue or Nanoleaf (though Nanoleaf has gotten more competitive with its bulbs and strips).
I personally think they're very affordable. You're buying a product that you will use practically all day, every day for more than a decade.