Samsung is promoting its foldable phones in a new ad, but this isn't just about what its foldable smartphones can do. Instead, with this ad, the South Korean giant is making fun of Apple for not being "innovative" enough.https://www.notebookcheck.net/Samsung-throws-shade-at-Apple-in-its-latest-ad-about-foldable-phones.923178.0.html
Why do you mention only US market? In worldwide market shares is Samsung at first place before Apple.