Fitbit.com is shutting down tomorrow, October 1, according to a banner on the website. Instead, a link offers to redirect visitors to "Shop Fitbit on Google Store". This development follows confirmation from Google that the Fitbit Sense 2 and Versa 4 will be the last smartwatches from the popular brand, with Pixel Watch taking centre-stage in the future.https://www.notebookcheck.net/Another-nail-in-Fitbit-s-coffin-as-website-to-shut-down-tomorrow.895903.0.html
Another one on Google's graveyard, and I feel Pixel Watch will follow it soon enough.
This moves only shows that Fitbit were still selling more than their failed Pixel watch. And I assume closing down the brand will only drive more people away to Garmin/Samsung rather than buying a Pixel.
It seems Google is not able to understand how to market two different brands at the same time.
At the end, perhaps this is a win in the long run, since it means Google will leave a pretty big chunk of the market to other companies and they will stop collecting all that info
Google can't do watches. This will lead to the eventual demise of the Pixel Watches, too.