Samsung is expected to bring various upgrades to its Galaxy S Ultra line with next year's Galaxy S25 Ultra. However, one crucial aspect is anticipated to remain unchanged, which would see Samsung trailing Motorola and Xiaomi once again.https://www.notebookcheck.net/Leaker-reveals-uninspiring-detail-about-rumoured-Samsung-Galaxy-S25-Ultra.885862.0.html
Something to think about.
The main reason tech companies constantly have to one up each other has nothing to do with the actual need or utility of a product: it's solely to get you to either buy (if you haven't already seen a need to) or upgrade (if you have). That's literally what they are trying to 'inspire' you to do.
As consumers who are giving these companies our hard earned money (well... for varying degrees of 'hard earned...'), maybe we should be less inspired and more critical and thoughtful of our actual use and need.