Nothing's sub-brand CMF has already confirmed the existence of its very first smartphone, with teasers hinting at a unique design on the back. While the company hasn't revealed the pricing info yet, a leak suggests that the CMF Phone 1 would have a "box price" of INR 19,999 (about $239), lower than the Nothing Phone 2a.https://www.notebookcheck.net/CMF-Phone-1-leak-hints-at-the-smartphone-being-more-affordable-than-Nothing-Phone-2a.846285.0.html
A diluted brand created a even more diluted brand thats diluting their brand with a sub brand even further... Modern day consumerism has no shame...
Rebrand CMF as the diluted brand and Nothing the diluted sub-brand, then no worries about shame vs modern day consumerism