How about making it less ugly ?
35k for a very limited city runabout is a tough sell, some might even say niche. And many us prefer our 453 over this.
Ive been waiting for this car to get to US for months now. Got a sale here if you ever get it here.
At $35k, car will sell well to enthusiasts for the first year, then flop again. In the US, Fiat will never be seen as a $35k car, EV or not.
I have had Fiat 500s since 1968 and the 500e is a lovely car to drive with a feel of a more expensive vehicle.
The design features are amazing,
my son has customised it for me