The NVIDIA GeForce RTX 4080 sales are horrible per the latest report by Moore's Law Is Dead. According to the leaker's sources, nobody wants the RTX 4080 as they don't sell. The situation is so bad that it allegedly has prompted one retailer to stop ordering more stock.https://www.notebookcheck.net/Horrible-RTX-4080-sales-allegedly-classify-GPU-as-worst-selling-High-End-card-in-major-AIB-s-history.761797.0.html
58% faster than the 3080 but also 70% more expensive (699$ vs 1199$), thank you mr. Huang
Once somebody convinces themselves that paying comfortably over $1k for a gpu is fine then it is probably fairly easy for plenty of those people to rationalise the extra to get a 4090 at that point, either that or stepping down to a 70 or 70ti and making a sizable saving.
Not only that. The price excess let me make another decision when buying the 4070 (non-OC): in the future, I will not exceed 200W TDP and have got a modest, passive 700W PSU accordingly. Whatever future high-end GPUs Nvidia might release, I won't care. 200W is the maximum I will accept, period. Efficient and reasonable price - or nothing.