Samsung has released Beta 7 for One UI 6 public beta testers. The company has added stable builds for the Galaxy S23 to its test servers though, among other hints that the company is on the brink of delivering its first batch of Android 14 updates.https://www.notebookcheck.net/One-UI-6-Evidence-mounts-of-Samsung-finalising-Android-14-update.760074.0.html
I would skip version 6.0 and go directly to version 6.1, which adds a lot of artificial intelligence to Samsung phones, just like Google.
Another thing I would do would be to add 1 more year of OS Update to all current flagships starting with the S23, S23+ S23Pro.
With these 2 functions, sales would surely increase.