Forgetting for the moment the question on if these 'ultra' CPU's are intended to be 'ultra low power' OR 'ultra performance' I'll question why on earth the 'ultra 9' is being compared to a AMD '7' series or how these parts match up against 'low end' parts is at all interesting.
IMHO: the real $64 question is why has Team Blue NOT included any 'ARC' dies on ANY of their recent CPU offerings?