Carl Pei has launched a new Nothing sub-brand that he is calling CMF by Nothing. The letters stand for "Color, Material, and Finish" with the first products set to launch later this year.https://www.notebookcheck.net/CMF-by-Nothing-is-a-new-sub-brand-launched-by-Carl-Pei-s-Nothing.738653.0.html
"Something by Nothing" would sound better
Cringe by Nothing, Carl Pei tryna drum up more garbo again