It's stupid. Take something so easily recognizable and a cool concept (bird tweeting out in the open). Then replace with obscure X. What is it? An X-box, X-ray, X-men?
I agree the first poster, the name change is uncalled for, and sounds like a pornography and propaganda website, and sounds like what a insanely rich dude who derides paying his fair tax share with the rest of us and with 3 known wives and 10 known kids would think is "X is cool".