They could really compete if they a) give some sensible naming, I bet even Motorola employees don't know the logic and current line up, and b) use a headphone jack like Sony is doing, just affordable (unlike Sony)
This could have been amazing with a 3x telephoto or 4x periscope lens with around 50 megapixel. I mean even 5 times zoom won't be to great on that phone not even talking about 10 times. And who needs a 2x telephoto if you have a 200 mp main sensor ? You could easily zoom in digitally up to at least 3 times with the main sensor even with pixel binning and would not really see a loss in quality unless you do pixel peeping. Or just take a photo in full resolution if the lighting is good and crop the photo afterwards.