ASUS has unveiled the Zenbook Pro 16X OLED (UX7602), its most powerful Zenbook yet. The Zenbook Pro 16X OLED features up to the Core i9-12900H, a 14-core processor, plus an NVIDIA GeForce RTX 3060 GPU. The Zenbook Pro 16X OLED will be available by the end of June, starting at €2,999 in the Eurozone.
https://www.notebookcheck.net/ASUS-Zenbook-Pro-16X-OLED-Most-powerful-Zenbook-yet-debuts-with-an-Intel-Core-i9-12900H-an-RTX-3060-GPU-and-a-4K-OLED-display.617732.0.html
Good luck making money with that starting price.
There are some benefits going with such laptop, however, its hard for me to see its appeal when you can get decently specced Macbook Pro for that price or, perhaps, upcoming, rumored Macbook Air refresh.
The specs look great and I do like Asus attention to detail and build quality, but I agree it's going to be rough to sell them for that price! Maybe the suggested retail price won't really be what they sell for. The last Zenbook I purchased from BestBuy in the US was considerably less than the suggested retail price.