Buoyed by the success of its Mustang Mach-E and F-150 electric vehicles, Ford today split into two new completely different companies - Model E for EVs, and Ford Blue for gas-guzzlers. The word play is on the iconic Model T that started the Ford story as we know it.
https://www.notebookcheck.net/Ford-spins-off-dedicated-Model-E-electric-vehicle-startup-gas-guzzlers-remain-as-Ford-Blue.605708.0.html