Xiaomi has reported that it turned over CNY 19.3 billion (~US$3.02 billion) during 11.11 day sales, also known as Singles Day in China. The Redmi K40 even outsold the iPhone 13, with Apple generating slightly less turnover than Xiaomi.
https://www.notebookcheck.net/Xiaomi-amasses-over-US-3-02-billion-in-turnover-during-Singles-Day-day-sales-pipping-Apple-to-top-spot.578989.0.html