The metaverse is the next big thing and Ubisoft intends to become one of the major players in the blockchain-based video game industry by integrating a pay-to-earn model.
https://www.notebookcheck.net/Ubisoft-plans-to-develop-blockchain-based-play-to-earn-NFT-games.577154.0.html
And that will be they day I stop buying any games with this kind of format, what happened to buying a game with all the content already on it ?
Facebook and Ubisoft can go screw.