Apple has just unveiled one of the strongest competitors to the AirPods Pro with the Beats Fit Pro. Not only do the earbuds support active noise cancellation (ANC), but they are also compatible with Apple's Spatial Audio technology.
https://www.notebookcheck.net/Apple-unveils-the-Beats-Fit-Pro-with-ANC-and-Spatial-Audio-support.576654.0.html