The Pixel 6 and Pixel 6 Pro will ship with Tensor, Google's first in-house chipset. In advance of an official unveiling, Google has run a promotional campaign based around potato chips. Google will be giving away 10,000 bags, all based on Pixel 6 series colour schemes.
https://www.notebookcheck.net/Google-ups-its-Pixel-6-and-Pixel-6-Pro-marketing-game-with-Google-Original-Chips-advert.561867.0.html