ROCCAT has announced the Magma and Pyro as its latest gaming keyboard. They both feature their brand's AIMO lighting system, which shines uniquely through the Magma's semi-transparent top plate. That new unit has membrane keys, whereas the Pyro has mechanical switches and an aluminium top plate.
https://www.notebookcheck.net/ROCCAT-s-latest-gaming-keyboards-feature-RGB-lighting-detachable-palm-rests-and-a-button-duplicator.537293.0.html