Asus has launched its new Ampere-based cards. They are based on the RTX 3090, 3080 and 3070 GPUs, which are distributed across new additions to the ROG Strix and TUF Gaming lines. Both are described as composed of "top-shelf" components for durability and performance.
https://www.notebookcheck.net/Asus-intros-its-new-RTX-30-based-cards-ROG-Strix-and-TUF-Gaming-flavors-with-new-shrouds-fans-and-RGB-accents.491458.0.html