The alleged 3080 Ti ROG STRIX features a triple-fan cooler with aggressive silver accents that remind of the ROG MATRIX series, plus an RGB strip at the top, suggesting that the series could potentially go into premium-grade territory.
https://www.notebookcheck.net/Leaked-picture-shows-new-cooler-design-on-alleged-ASUS-GeForce-RTX-3080-Ti-ROG-STRIX.478939.0.html