Danish high-end audio maker Bang & Olufsen has announced a partnership with Microsoft for the launch of the Xbox Series X console. Although not yet specifying exactly what it will produce as a result of the new deal, the company promises a 'new audio proposition cated for the high-end segment within gaming".
https://www.notebookcheck.net/Bang-Olufsen-announce-partnership-with-MS-on-Xbox-Series-One-X-for-high-end-audio.469587.0.html