Sony has announced details on its latest TVs, including their MRSPs in USD and where to get them. They include 8K LED models, which are of course the most expensive on this new list. However, there are also 4K BRAVIA OLED and LED options at more reasonable prices.
https://www.notebookcheck.net/Sony-releases-pricing-and-availability-info-on-its-2020-8K-and-4K-TVs.462190.0.html