Qualcomm has introduced the QCC514X and QCC304X, 2 new audio SoCs that are "optimized for" true wireless (TWS) earbuds and other similar accessories. They are equipped with support for its Hybrid Active Noise Cancellation (ANC) and generally improved sound over low-energy Bluetooth.
https://www.notebookcheck.net/Qualcomm-launches-its-latest-TWS-friendly-Bluetooth-chipsets.459140.0.html