A recent publication has reported that 52% of all US households with high-speed internet would rather not buy into the smart-home concept. 25% of this group nominated worries about data security and privacy as their reasons to remain out of this market. This research also found that 71% of households who did the opposite worry about cybersecurity.
https://www.notebookcheck.net/Research-finds-privacy-concerns-put-US-consumers-off-buying-smart-home-products.440611.0.html