New research has found that nearly 50% of all US households with broadband subscribe to 2 or more subscription-based services in 2019, whereas this figure was 33% in 2017 and only 20% in 2014. The apparent demand has driven the number of individual services to match in the country. It has grown by 1.4 times since 2014.
https://www.notebookcheck.net/46-of-US-households-with-broadband-have-multiple-streaming-subscriptions-now.437589.0.html