US is the largest market for Nintendo. The US looks of the SNES is the gold standard. If they used the European or Japanese color schemes, lots of buyers will be confused because they never had a SNES that looked like that before...
The SF2000 is a new retro gaming handheld, albeit one that is priced particularly aggressively. Shaped like a Super NES controller, the SF2000 has a 3-inch IPS display, 1 GB of RAM and is said to be powerful enough to emulate GBA and GBC games, as well as other game libraries.