It's really sad to watch how Apple deliberately destroyed the Beats line like this, for years. It is very clear that Apple never had any true good intentions to add and excel the once no.1 selling brand headphones, etc. among youth to adults to include Beats its FULL stack of segments.

They never mentioned any new Beats products e.g. home theater, smart devices, etc., at any of its Apple events.

It clear that Tim wants Beats to fade away to push the crappy AirPods line.

Tim have already cancelled the  high-end Beats' Studio Pros in favour for that garbage AirPod Max a while ago, super sadly. It's easy to see what is happening here.

R.I.P, Beats!