The SIGNATURE OLED R is a first-gen rollable TV, and as such incorporates cutting-edge technology in order to come in a completely new, motor-powered form-factor. However, its novel features come at a sky-high price, as US customers who go to LG.com to order its single 65-inch SKU are about to find out.
https://www.notebookcheck.net/LG-releases-its-unprecedented-rollable-TV-to-the-US-market-at-an-extensive-price.551579.0.html