(I hate to beat the dead horse but...) What!? You're saying leaks are intentional and used as creating hype and do a cheap market research? You're telling me that every news outlet posting a leak on the day before a device releasing, and then posting a review at the same time 5 minutes after the official press release is not planned with the manufacturer to drive hype and adclick revenue? You're telling that this billion dollar corporations are indeed capable of keeping their engineering project secret?

Wow, what a shocker, outstanding work publishing the obvious smfh...

I am like the other commenters...what else is new?

"Good" leaks: PR managed
Bad leaks: real leaks or competitors PR managed.

Wait what? Are you telling me you actually believed the leaks were really unintentional?

They are so common these days to be considered leaks anymore.

Yeah, this really shouldn't be coming as a surprise to anyone. While there are of course "genuine" leaks aplenty, intentionally "leaking" information on upcoming products is a well-established method for drumming up attention and interest around the launch of said product.

Oh, I see some editors are like young people. They really believe the leaks are from sneaky people that zoom with the binoculars in IT companies and post them on the internet. Yeah, right. Most of the leaks are intentional FYI