It might be surprising to you but it's exactly what we expect from Noctua. And yes, if you have for example a cooler intended for Threadripper or Epyc, it won't work.

I don't want to deny them publicity as they provide first class service. And they have a first class product. However, it's not really newsworthy to me. Not doing so would be newsworthy. It's kind of like with higher-end DT Swiss hubs. It's a pretty safe bet that if there is a new freewheel standard, DT Swiss is going to have first dibs on it (so it's going to be available right from the start) and offer a conversion kit if at all possible.