Looking at the estimated prices, it seems like Intel is going to be in trouble once again, as AMD's direct competitors appear to be better priced. Still, the inclusion of F-series chips could lead to some interesting duels. For now, it looks like the Core i5-10400F haxa-core could be a better performer for US$20 less compared to the all-star Ryzen 5 3600 from AMD.
https://www.notebookcheck.net/Comet-Lake-S-European-pricing-list-leaked-up-to-the-i5-10600-reveals-entry-level-Celeron-base-clocks.454343.0.html