Nex Playground has quietly become the No. 2 game console in the U.S., outpacing PS5 unit sales during the Black Friday run-up, by emphasizing low-cost, controller-free, camera-based gameplay over cutting-edge graphics. In an interview, CEO David Lee says the PS3-level hardware and sub-$250 price point are deliberate trade-offs that position the cube-shaped console as a budget-friendly, family-focused alternative to traditional high-fidelity systems.