this text is pointless, returns is a cost with little potential for profit (will they buy a new one if we handled the return to their satisfaction? - MAYBE). So business is cutting costs. Throwaway culture thrives and who cares what happens later, it's the balance sheet NOW that matters :/
A study by review platform Trustpilot shows that how companies handle returns is a major negative factor in customer ratings. This makes the after-sales process increasingly critical to building brand and customer trust. What does this mean in practice?
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