They meant mac inspired in terms of looks and port minimalism. In terms of pricing, it's probably closer to those halo NUC pc's. Maybe $500 more than them.
It's pretty crazy how well priced the studio is. I just looked it up, they're giving you an M4 max, 36GB ram for the price you can get a Chinese halo nuc with 32 GB ram.
The XPS RTX Spark Mini PC is Dell's Mac Studio-inspired mini PC with an SD card reader, a feature missing from other RTX Spark-based rivals. Built on the scalable Nvidia RTX Spark platform, the PC supports up to 128 GB of unified memory, 20 Arm-based Grace cores, and 1 petaflop of AI compute.