I saw that with the 13 Pro, they're finally releasing models with Swiss keyboards :)
13 inches is too small for me, I can't wait for an update to their 16-inch models with Swiss keyboards...
As for the price, as user Opckieran rightly points out, they could make an effort. Most of us aren't rich, and we simply can't afford not to watch our money. That's why we tend to buy Chinese brands, Lenovo is a common choice...
Framework recently revealed the Framework Laptop 13 Pro with a new chassis, Intel Panther Lake processors, PCIe Gen 5 storage, and a 74 Wh battery. The company is marketing the Laptop 13 Pro as an Apple MacBook Pro alternative. It appears that the Framework Laptop 13 Pro is indeed attracting MacBook Pro users.