Great Wall Motor is accelerating its European comeback by 2026 with a technologically diversified model offensive consisting of electric, hybrid, and internal combustion engine vehicles. Through the planned construction of a dedicated European plant with a capacity of 300,000 units by 2029, the Group further intends to meet local market demand more efficiently and circumvent import restrictions. This strategic shift marks a departure from the pure electric brand Ora toward a diversified portfolio under the GWM umbrella brand.
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