They're marketing to a customer base that saw a $20 microfiber cleaning cloth, a $300 knitted sock for your iPhone and a $3500 VR headset...  from Apple.

Is this really such a shocker that a luxury lifestyler brand thought "Hey, Apple fans are kind of indiscriminate easy spenders when it comes to anything with an Apple logo on it?"

I used to work for Arc'teryx, a sporting goods lifestyler company and they only had an iOS version of their sales app. I offered to port it to Android - for free on my own time - and was rejected because - and I quote - "Android users aren't our target market."